Web and mobile push performance in online publishing in 2024

Our annual deep dive into push notification performance in the online publishing industry brings new insights into:

• The best-performing push communication strategies.
• Benchmarks for push notification performance across different markets.
• Editorial insights on the most effective ways to employ push notifications.

This year, we have gathered statistics not only on web push notifications but also on over a thousand mobile push campaigns run by our clients in the digital publishing business. This has allowed us to create a more complete picture of push notification usage in the industry and the emerging trends that will shape it in the coming years.

With additional commentary from experts at Norkon, Pugpig, and Smartocto, the 2024 report provides a comprehensive overview of the industry during this time of rapid change - and the opportunities for evolution.