Converting loyal readers into paying subscribers starts with awareness. Onsite notifications are perfect for softly highlighting the benefits of a paid plan - without interrupting the reading experience.
Goal
Encourage readers to explore paid subscription options by increasing visibility and understanding of their benefits.
How it works
Onsite notifications appear naturally as users browse your website, allowing you to subtly remind them of premium features or limited access. They work best as gentle nudges before pop-ups or other conversion-oriented messages are shown.
Example scenario
A reader visits the Politics section and reads several articles. After the third article, an onsite notification appears:
“Enjoying our political coverage? Subscribers get unlimited access and exclusive insights.”
This message raises awareness and builds interest in subscribing - without pushing an immediate action.
Benefits
- Subtly promotes subscription benefits
- Engages loyal readers at the right moment
- Prepares users for future conversion-focused pop-ups
- Keeps the experience smooth and non-intrusive
- Complements push notifications and pop-ups in a multi-step conversion flow
Best practices
- Target loyal readers. Set conditions, like the number of articles read or time spent on the site.
- Use context-aware messaging. Adapt the copy to match the viewed content category (e.g., sports, economy, culture).
- Leverage urgency. Promote time-limited offers or bonuses for signing up (e.g., “Last chance: 30% off annual plan”).
- Try multiple variants. Test different CTAs, formats, and placements for better conversion.
- Combine with Inbox. Store subscription-related onsite messages in the Inbox so readers can revisit the offer anytime during their session.
- Limit frequency to avoid banner fatigue
Display rules and targeting options
- Trigger after a set number of articles viewed.
- Set conditions like time on page, URL patterns, or device type.
- Limit to one-time display per user.
Expected results
- Increased awareness of premium content
- Higher engagement among loyal readers
- Smoother transition toward subscription-oriented messaging
