PushPushGo is a communication hub

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You’ve known PushPushGo to be a go-to provider of web and mobile push solutions. Since 2017, we have been dedicated to providing our clients with the best tools to help them re-engage their subscribers and foster loyalty. In 2025, we have taken it a step further and introduced a new set of tools to reach users on a website and through WhatsApp. 

Omnichannel solutions from PushPushGo 

Pop-ups, onsite messages, and web push notifications have evolved into a powerful, interconnected system for customer engagement. When used together, they form a seamless omnichannel strategy: pop-ups grab attention and drive conversions, onsite notifications guide behavior, and web push keeps your brand visible even after users leave.

This combination allows for precise, personalized campaigns. A time-sensitive offer might start as a pop-up, be echoed by an onsite message, then followed by a web push for those who didn’t act. Used in the right context, these tools boost performance, build trust, and enhance the customer experience, without overwhelming the user.

Onsite notifications

Onsite notifications are visible on the site to all users - there’s no subscription required in this case. With no personalization, there’s no possibility to learn more about a subscriber. This, in turn, means that all personalization options are based on a single session context. This still allows site owners to prepare targeting scenarios to reach users with efficient content. 

When to use onsite notifications?

• Increase the number of pages visited during one session. 
• Create a sense of urgency by highlighting special offers or time-sensitive deals.
• Highlight the best last-minute offers from a category or localization that the user is currently looking at.
• Guide users through the purchase process. 

Pop-up messages 

More often than not treated as a bane of every site, pop-up notifications can still be employed to serve a good purpose and help e-commerce websites. Of course, this requires some restraint. Use pop-ups in combination with other means of communication for the best results. 

When to use pop-up notifications?

• Invite users  to subscribe to other communication channels (web push, social media, newsletters)
• Guide users through web push subscription on iOS
• Highlight special events or discounts 
• Provide a quick path to a promoted product description
• Conduct referral campaigns (invite friends!)
• Promote bundle offers (add this item and save 20%!)

The best way to decide whether a pop-up may be better than an onsite, is to compare them side by side: 

WhatsApp channels

WhatsApp channels serve as a platform for informing and promoting offers to interested users. Use them to supplement your communication and catch the attention of your users in the most popular communication app in the world. 

• Wide reach and easy access that’s not limited by browser policies, algorithms, or any ad blockers.
• Rich media support - use text, images, links, video, and more. Attract and convert through a wide range of content options.
• Privacy focus - neither the admin's nor the subscriber's phone numbers or personal information is revealed to the other.
• High engagement: WhatsApp boasts exceptionally high open rates compared to other sources. Utilize its powers. 

Build a wide omnichannel strategy

With new tools being added and existing ones expanded to specific needs, PushPushGo can support your communication at every stage of the online shopping process or website visit. If you want to learn more about processes and strategies available, head on to our new ebook exploring the best channel on different steps of the customer journey.