How Tportal uses onsite notifications to guide readers and grow pageviews

Tportal is one of Croatia’s most-read and trusted digital news portals, known for its balanced, serious, and non-sensationalist journalism. In addition to daily news coverage, it offers in-depth business reporting, expert analyses from leading commentators, and content focused on the latest technology trends. In the sports segment, Tportal stands out through its exclusive rights to publish video highlights from the Croatian football league, strengthening its position as a key player in the local media landscape.

Tportal reaches a broad and diverse audience — from readers seeking fast, up-to-date news to those interested in deeper analysis, business insights, lifestyle content, and cultural stories. The portal’s loyal, well-informed, and business-oriented readership reflects its role as a respected national digital media brand.

📝 Goals behind implementing onsite notifications:

• Increase audience engagement through relevant, timely updates
• Expand the reach of fresh stories across the site
• Promote high-quality and exclusive content
• Strengthen Tportal’s editorial voice through curated, in-context messaging
• Deliver the right stories to the right audience at the right time
• Build stronger, long-term relationships with readers

💡 Solution and results

The implementation of onsite notifications was fast and seamless. The team launched the first messages quickly, without technical issues, and the smooth CMS integration allowed editors to start testing and optimizing campaigns almost immediately.

“The integration with our CMS was smooth, and our editorial teams quickly adopted the tool thanks to its intuitive interface. This efficiency enabled us to test different formats, targeting setups, and content types within just a few days of launch, helping us define early best practices for future campaigns.”

Nikola Filipčić

Project Manager @ Tportal

Onsite notification displayed in the sport section at tportal.hr

On average, Tportal displays around 30-35 onsite notifications per day. This may seem high at first glance, but its onsite notification strategy is built around relevance, timing, and editorial ownership:

• Section-level control. Each editorial section manages its own notifications, ensuring messages align with readers’ interests and browsing behavior.
• Content focus. Onsite notifications are primarily used to promote breaking news, exclusive stories, original analyses, and high-quality longreads.
• Smart placement:
  1. On the homepage, notifications highlight major breaking news and key updates.
  2. Within articles, they guide already engaged readers to related or trending content.
• Timing matters. Notifications perform best when Tportal is first to publish important updates or during major national and sporting events, when audience attention peaks.
• Guiding readers through content. Onsite notifications help direct readers to other relevant stories, which results in longer sessions and more pages viewed per visit.

Onsite notification displayed in the news section at tportal.hr

Already during the first weeks of usage, we could see that onsite notifications generate hundreds of thousands of views per day, typically exceeding 500,000 impressions and over 7,000 clicks.

Here’s how onsite notifications impacted key engagement metrics:

• Higher pageviews. Readers move more easily from one article to another via relevant onsite messages.
• Longer sessions. Average time spent on the site increased, showing deeper user engagement.
• Better content discovery. Notifications help surface more articles during a single visit.
• More balanced traffic. Attention is distributed across multiple sections instead of focusing on just a few.

“Since introducing onsite notifications, we have observed a noticeable increase in total pageviews, suggesting that users tend to move seamlessly from one article to another through these notifications. As a result, the average session duration on Tportal has also grown, indicating deeper user engagement and stronger content discovery patterns. In addition, we’ve seen more balanced traffic across different sections of the site, as the tool effectively redirects attention to a wider range of editorial content.”

Nikola Filipčić

Project Manager @ Tportal

📢 Client’s opinion

“When used strategically, onsite notifications have proven to be one of the most effective tools for enhancing reader engagement and supporting content discovery. Our audience has responded very positively — they see notifications as a relevant and convenient way to stay informed in real time. Over time, we’ve become highly accurate at predicting which topics will spark interest, which enables us to serve our readers exactly what they want, when they want it. We view onsite notifications as an extremely valuable communication channel that strengthens the connection between our newsroom and our readers while continuously driving engagement and readership growth across the portal.”

Nikola Filipčić

Project Manager @ Tportal