Web push notifications performance during 2021 [e-commerce market]

For e-commerce

Discover the performance of web push notifications during 2021 based on the data collected from 850 online stores

Paulina Poniewska

Strategy Specialist @PushPushGo

Olha Lypnytska

Growth Marketing Manager @PushPushGo

Web push notifications are getting more popular among online businesses. The e-commerce industry is one of the heavy users of web push tool. We analyzed the performance of web push campaigns of 850 online stores that sent 28 746 web push campaigns or 1 883 356 196 notifications.
The report includes web push notifications performance with a breakdown per region (Europe, South America) and sector (Electronics and Accessories, Fashion and Apparel, Household Goods, Entertainment, Beauty and Personal Care, Pharmaceutical, Pet Care, Automotive, Grocery, Children's ATH).
In the report you will find:
web push average CTR in 2021
the best performing days to send web push campaigns
which campaigns performed better: mass or targeted
if call to action affect web push performance or not
if you should enable Require Interation feature to achieve better results
what is the future of web push

Fullfil the form to download the e-book.

Thank you!
We sent the ebook to your mailbox.

or you can click here to download the report.

More e-books

Web push in digital publishing 2022 report

Amidst the dynamic landscape of online publishing, web push notifications remain a dependable means of delivering customized messages and compelling prompts to a vast audience. We have collected data on web push usage from our clients' projects spanning different themes, regions, and sizes. This provides valuable insights into the world of online news publishing, which we would like to share in this report.

How to increase revenue and reach your audience just in a few seconds?

Attention spans are shorter than ever. Banner blindness and widespread adblockers usage are other problems that became a reason to create a new marketing channel - web push notifications. We analyzed data of 2 770 000 000 notifications sent in 2018 via PushPushGo platform, so you can decide whether web push is a tool for you.

Web push notifications performance during 2021 [e-commerce market]

Web push notifications are getting more popular among online businesses. The e-commerce industry is one of the heavy users of web push tool. We analyzed the performance of web push campaigns of 850 online stores that sent 28,746 web push campaigns or 1,883,356,196 notifications. Download your copy!

Push your business forward with PushPushGo

Test for free Start a 14-day trial!