Web push notifications performance during 2021 [e-commerce market]

For e-commerce

Discover the performance of web push notifications during 2021 based on the data collected from 850 online stores

Paulina Poniewska

Strategy Specialist @PushPushGo

Olha Lypnytska

Growth Marketing Manager @PushPushGo

Web push notifications are getting more popular among online businesses. The e-commerce industry is one of the heavy users of web push tool. We analyzed the performance of web push campaigns of 850 online stores that sent 28 746 web push campaigns or 1 883 356 196 notifications.
The report includes web push notifications performance with a breakdown per region (Europe, South America) and sector (Electronics and Accessories, Fashion and Apparel, Household Goods, Entertainment, Beauty and Personal Care, Pharmaceutical, Pet Care, Automotive, Grocery, Children's ATH).
In the report you will find:
web push average CTR in 2021
the best performing days to send web push campaigns
which campaigns performed better: mass or targeted
if call to action affect web push performance or not
if you should enable Require Interation feature to achieve better results
what is the future of web push

Fullfil the form to download the e-book.

Thank you!
We sent the ebook to your mailbox.

or you can click here to download the report.

More e-books

24 changes that GDPR will introduce in your marketing strategy

Find out how the new rules will affect your work and why it won’t be as bad as you might think. Practical tips prepared jointly by PushPushGo and the MyLo Law Office will help you deal with GDPR.

Web push performance in 2022 [e-commerce industry]

Throughout 2022, it became evident that numerous online enterprises, including e-commerce, are progressively utilizing web push technology. This innovative tool serves a crucial role in their digital marketing strategy, diversifying communication channels for many companies. Our team conducted an in-depth analysis of all campaigns executed by our e-commerce clients during 2022, yielding valuable insights and conclusions.

Web push notifications performance tracking in Google Analytics

Tracking your marketing efforts and understanding your audience is important. It is the first step that leads to control and eventually to improvement. In order you achieve better results with your web push campaigns we prepared a detailed guide about how to track notifications performance in Google Analytics. The e-book covers Key Performance Indicators that are important for every online store.

Push your business forward with PushPushGo

Test for free Start a 30-day trial!