PushPushGo logo PushPushGo push service GDPR compliant
Solutions arrow icon
Products Web push Mobile push Transactional push Onsite notifications PushPushGo Core
Industry News and Media E-commerce Travel Hospitality Telecom Finance
Functions Analytics panel Multi Push Personalization Automation Inbox
Pricing
Resources arrow icon
case study icon Case study
clients speak icon Our clients speak
Business use cases
blog icon Blog
ebooks icon E-books
webinars icon Webinars
emarketing talks icon E-marketing talks
Documentation arrow icon
user guide icon User guide
faq icon FAQ
developers icon Developers hub
changelog icon Changelog
Sign in Sign up
EN
PL
Solutions
Products Web push Mobile push Transactional push Onsite notifications PushPushGo Core
Functions Analytics panel Multi Push Personalization Automation Inbox
Industry News and Media E-commerce Travel Hospitality Telecom Finance
Pricing
Resources
Case study Our clients speak
Business use cases
Blog E-books Webinars
Documentation
User guide FAQ Developers hub Changelog
Sign in Sign up
EN
PL
Products Web push Mobile push PushPushGo Core
Functions Personalization Automation Retention Abandoned cart recovery Cross selling
Up selling Conversion rate Lead nurturing Rocket push for breaking news
A/B tests Analytics API SDK
Industries News & Media E-commerce Travel Telecommunication Finance Software
Case study
Our clients speak
Blog
E-books
Webinars
User guide
FAQ
Developers hub
Changelog

Web push notifications performance during 2021 [e-commerce market]

For e-commerce

Discover the performance of web push notifications during 2021 based on the data collected from 850 online stores

Paulina Poniewska

Strategy Specialist @PushPushGo

Olha Lypnytska

Growth Marketing Manager @PushPushGo

Web push notifications are getting more popular among online businesses. The e-commerce industry is one of the heavy users of web push tool. We analyzed the performance of web push campaigns of 850 online stores that sent 28 746 web push campaigns or 1 883 356 196 notifications.

The report includes web push notifications performance with a breakdown per region (Europe, South America) and sector (Electronics and Accessories, Fashion and Apparel, Household Goods, Entertainment, Beauty and Personal Care, Pharmaceutical, Pet Care, Automotive, Grocery, Children's ATH).

In the report you will find:

  • web push average CTR in 2021

  • the best performing days to send web push campaigns

  • which campaigns performed better: mass or targeted

  • if call to action affect web push performance or not

  • if you should enable Require Interation feature to achieve better results

  • what is the future of web push

Fullfil the form to download the e-book.
Something went wrong! Try submitting form once again.
Thank you! We sent the ebook to your mailbox.

I want to receive a newsletter, which includes marketing and commercial information about promotions, new articles on the blog, new products, events, and services related to the website www.pushpushgo.com. Messages will be sent for the purpose of direct marketing, using the email address provided by me. The data controller will be PushPushGo sp. z o.o. You can find more information in the Privacy Policy and Newsletter Terms and Conditions.

More e-books

Web push notifications performance in 2023 [e-commerce market]

Elevate your e-commerce game with our latest report on web push notification performance in 2023! Dive deep into e-commerce trends, user engagement metrics, optimal notification send days, and campaign settings that drive results.

How to increase revenue and reach your audience just in a few seconds?

Attention spans are shorter than ever. Banner blindness and widespread adblockers usage are other problems that became a reason to create a new marketing channel - web push notifications. We analyzed data of 2 770 000 000 notifications sent in 2018 via PushPushGo platform, so you can decide whether web push is a tool for you.

PushPushGo Online Marketing Calendar

New Year, new you, new marketing campaigns to plan! Download our calendar marking the most important and interesting occasions for mass web push campaigns. See our guidelines and tips to breeze through your 2023 plans and projects.

Push your business forward with PushPushGo

Test for free Start a 30-day trial!
pushpushgo logo
Company
About PushPushGo Contact Jobs GDPR Privacy policy Regulations Newsletter terms and conditions Policy of presenting opinions PushPushGo
App
Pricing Bug bounty Changelog User guide Developers Hub Status page
Products
Web push Mobile push Transactional push CORE by PushPushGo
Would you like to become our partner?
Partners
Subscribe our newsletter
Thank you for subscribing.
Something went wrong! Try again.
More info

I want to receive a newsletter, which includes marketing and commercial information about promotions, new articles on the blog, new products, events, and services related to the website www.pushpushgo.com. Messages will be sent for the purpose of direct marketing, using the email address provided by me. The data controller will be PushPushGo sp. z o.o. You can find more information in the Privacy Policy and Newsletter Terms and Conditions.

hello@pushpushgo.com + 48 12 312-52-13
linkedin pushpushgo twitter pushpushgo facebook pushpushgo instagram pushpushgo youtube pushpushgo
pushpushgo capterra raiting

The administrator of personal data is: PushPushGo sp. z o.o. with its registered office in Krakow at Quattro Business Park, Generała Tadeusza Bora-Komorowskiego 25C, 31-476 Kraków, registered by the District Court for Krakow-Śródmieście in Krakow, XI Economic Division of the National Court Register under the KRS number 0000688693, Tax Identification Number (NIP) 6751601766, and National Official Business Register (REGON) 367877285.

Data Protection Officer: Katarzyna Krzywicka
E-mail: daneosobowe@pushpushgo.com


Copyright © 2025 by PushPushGo.
All rights reserved.