Save abandoned subscription process with web push automation

InPost has faced a challenge in how to reach SMEs that visited their site but didn't fulfil the contact form regarding their new offer - Fulfillment for e-commerce. Read how the company used web push notifications to approach their B2B customers.

September 30, 2021

InPost is a Polish courier company that has created a network of Paczkomats, i.e. self-service parcel delivery and collection points, operating 24/7.

InPost currently has more than 14 000 devices throughout the country. InPost parcel machines are also present abroad - in Great Britain, Italy and Austria.

In 2019 the company launched an innovative mobile application InPost Mobile with the function of remote opening of boxes in the parcel lockers.

The application won first place (Main Prize) in the prestigious Mobile Trends Awards 2019.

Start of cooperation with PushPushGo: January 2019

PUSH STATS (H1 2020)

Clicks: >1M
Reach Audience: 30M

📋 Assumptions

InPost has an offer to store products, complete them and send them directly to the customers of the store. Thanks to this service, delivery time is significantly shortened and the customers of a given store will receive the ordered products within 24 hours.

🤯 Challenge

Reaching small and medium-sized companies with the offer.

💡 Solution

Using web push notifications as the fastest and most reachable communication channel with the target group. Each subscriber who checked the InPost Fulfilment offer received a web push notification encouraging them to use the service.