E-marketing talks

The digital age poses many challenges for the publishing industry but simultaneously provides it many opportunities to grow and expand.

<p class="">Ionuț Munteanu shared with us how to not lose control of your media budget and how to manage it effectively.</p>

<p class="">83% of satisfied customers are willing to recommend products or services. Well thought out referral program can bring a lot of benefits for e-commerce store.</p>

<p class="">The Covid pandemic, the war in Ukraine... all this has a direct impact on customer behavior. 94% of Romanians postpone long-term purchases. At the same time, spendings on food and other essential products are increasing.</p>

<p class="">What changes can we observe in the Serbian and global markets? What trends can we expect in the coming years due to these changes?</p>

<p class="">Watch our interview to know how to prepare for a cookieless future.</p>

<p class="">Doing business on a small market as Slovenia can have its' peculiarities. Zoran Savin from IAB Slovenija shared with us his observations.</p>

<p class="">Learn how to use social listening to leverage your marketing and sales strategies</p>

<p class="">In our second interview with Marija Pasuljevic we focused more on the activity of the eCommerce Association of Serbia and its' role in the e-commerce market development.</p>

<p class="">Check out our new interview</p>

Learn more about the IAB organisation, digital marketing and trends in modern communications.