E-marketing talksA series of interviews with leading marketing professionals
IAB Slovenia: post-pandemic lessons learned in a digital market
Zoran Savin from IAB Slovenia shared with us how the Slovenian market was impacted by the COVID pandemic and global events, what customers expect now and how the model of doing business in Slovenia will change in the future.
Social listening is a strategy used in social media to identify all the comments and conversations about a brand. The strategy is an excellent way to get closer to your target audience and understand their needs, even before a formal complaint happens, for example. In this episode of E-marketing Talks, our guest, Daniel Kajak from SentiOne, shared tips and insights of effective social listening strategy.
eCommerce Association of Serbia and the state of e-commerce in the region
In our second interview with Marija Pasuljevic, Executive Director at the eCommerce Association of Serbia we spoke about e-commerce trends, consumer behaviour and the role of the eCommerce Association of Serbia in market development.
Marija Pasuljevic on Serbian e-commerce, FCMG, women in business, and more
Marija Pasuljevic shared with us her experience of work in FCMG, gaming and e-commerce sectors, peculiarities of the Serbian market as well as her goals as Executive Director of eCommerce Association of Serbia.